Born into poverty, Joe Girard sold 13,001 cars over the course of 15 years-not fleet sales but sales to individual car buyers. He holds the Guinness World Record for being the world’s greatest salesman. In 1973, he sold 1,425 cars, and in one month, he sold 174-a record that still stands today. HBR (Harvard Business Review) senior editor M. Ellen Peebles spoke with Girard about overcoming personal hardship and how he created thousands of relationships, one at a time. Now out of the car business, he speaks to people around the world about how to sell.Continue Reading
If your business is to learn from the likes of Disney, Nordstrom and Apple in delivering that one intangible that gets them more traffic, more sales and more profits each and every year, when others can’t figure out how to duplicate that same success, then this will be the most important intangible you tackle in your business this year.Continue Reading
Now those who connect with you are most likely doing so because they find something about your brand that they identify with. But once they connect with you, ball is now in your court to begin to build a relationship, develop that trust and get them to feel like they really know and like you. When that happens, they’ll not only become your customer but could likely bring you referrals and advocate for your business.
This is where developing engaging conversations with your fans and followers comes into play with your social media strategy.
Of course, the number one frustration I hear quite often from folks is “I dont know what to post to get people talking”.Continue Reading