With social media, you’ve got the ability to introduce your brand to people all over the world for free! That’s pretty cool when you think about it.
Now those who connect with you are most likely doing so because they find something about your brand that they identify with. But once they connect with you, ball is now in your court to begin to build a relationship, develop that trust and get them to feel like they really know and like you. When that happens, they’ll not only become your customer but could likely bring you referrals and advocate for your business.
This is where developing engaging conversations with your fans and followers comes into play with your social media strategy.
Of course, the number one frustration I hear quite often from folks is “I dont know what to post to get people talking”.