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Business, Leadership

Alfred Edmond Jr.

Alfred A. Edmond Jr. is SVP & Executive Editor-at-Large of Black Enterprise, responsible for providing brand, marketing and content leadership as a member of BEs senior management team.

In this episode, Alfred speaks about his 30+ years at Black Enterprise, he shares some lessons in leadership, the legacy of Black Enterprise and the genesis story behind how the BE Modern Man initiative got going. We talked about the inaugural Black Men XCEL Summit (#BMXCEL), coming this Labor Day weekend to West Palm Beach, Florida, that will be the first of its kind to celebrate the excellence and leadership of Black Men.

Connect with Alfred:

Some of the questions I asked Alfred:

  • [spp-timestamp time="08:10"] What's been your biggest challenge as a leader at Black Enterprise as it relates to the transition to digital?
  • [spp-timestamp time="11:15"] What advice would you give to young aspiring editors and journalists wanting to step into the space?
  • [spp-timestamp time="16:15"] Why Black Enterprise created the BE Modern Man initiative?
  • [spp-timestamp time="26:15"] What is the Black Men XCEL Summit and who is it for?
  • [spp-timestamp time="42:00"] What is the biggest thing you see missing in relationships?

I haven't worked for Black Enterprise for 30 years, I've worked for Black Enterprise 1 year, 30 times; because at the end of every year I make a conscious decision about what my next year will be like.  I don't want to live on autopilot. Between January and March each year, I take 2-3 months to really commit to what I want to do!  I make a conscious decision to stay and be purposeful with what I want to do with my life.

I'm media agnostic! I'm not biased toward print, I'm not biased toward digital. Whatever method I need to use to get the word out, I want to master it. I'm like a mixed martial artist, I can practice all of it.

While the magazine is the crown jewel, Black Enterprise is today an events and digital business. We use the magazine to amplify our offerings.

Don't get caught up in what you know. Technology evolves so fast, that what you master today will be irrelevant two years from now. The world belongs to those willing to learn, master and release. If you get caught up holding onto one thing, you'll become obsolete.

The sign of a business going down is not bankruptcy, but irrelevancy. If you don't have an extension of your platform on social media, you don't exist.

Alfred's Favorite Books: 

Alfred's Favorite App: 

Alfred Edmond Jr's Bio

Alfred A. Edmond Jr. is SVP/Executive Editor-at-Large of Black Enterprise, responsible for providing brand, marketing and content leadership as a member of the multimedia company’s senior management team. Prior to accepting his current position, Edmond was SVP/Chief Content Officer of Black Enterprise, responsible for overseeing marketing for all of the major franchises of Black Enterprise, including the magazine, television shows, web site, social media and live networking events, and content for the company’s broadcast and digital properties. From 2008 through 2010, Edmond was SVP/Editor-in-chief of BlackEnterprise.com, helping to lead the transition of Black Enterprise from single-magazine publisher to digital-first multimedia company. From 1995 through 2008, Edmond was chief editor of Black Enterprise magazine.

A nationally recognized expert on business and economic trends, personal finance, leadership development and mentorship, Edmond is a highly sought-after public speaker and moderator. Since 2011, he has served as the host of Money Matters, a nationally syndicated radio feature of American Urban Radio Networks. Edmond appears regularly on television and nationally syndicated radio, including serving as a contributor to American Express OPEN Forum and a guest expert on MSNBC’s Your Business. He is also the former (and original) host of The Urban Business Roundtable on WVON-AM in Chicago.

Together with his partner, personal growth expert and individuality advocate Zara D. Green, Edmond leads A2Z Personal Growth Enterprises, parent company of Grown Zone Relationship Education (GrownZone.com). Edmond and Green are also co-authors of the Loving In The Grown Zone: A No-Nonsense Guide to Making Healthy Decisions in the Quest for Loving, Romantic Relationships of Honor, Esteem and Respect (Balboa Press).

Edmond’s latest E-book, Buy Love, Get Trouble. Sell Love, Get Screwed: How Your Choices in Pursuit of Sex, Love and Relationships Impact Your Career, Business and Financial Success, is available at GrownZone.com/BuyLoveGetTrouble.

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