EP 12: Candace V. MItchell

Candace Mitchell, CEO and Co-Founder of Techturized, Inc., is a 2016 Forbes 30 under 30 recipient, and a business woman that’s pushing hard to make her signature brand, Myavana, a household name among women of all ethnicities.

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In this episode, we discussed:

  • 04:30 –  What inspired her to go from a degree in Computer Science, to getting into entrepreneurship and starting her own business
  • 08:10 –  How Candace transitioned from a full time in  corporate to making her startup a full time commitment
  • 11:20 –  How business and personal mentors have help her grow and keep on track
  • 14:05 –  How Candace went about getting capital to start the business and her advice to other entrepreneurs on preparing for that
  • 16:10 –  Candace discusses the process of knowing your market through customer discovery
  • 18:00 –  She shared a failure in business that helped her growth as an entrepreneur and leader
  • 23:20 –  Getting into the 2016 Forbes 30 under 30 and what that’s meant for her brand
  • 25:15 –  How she’s managed to market the brand in cost effective ways
  • 28:45 –  What young girls and women with an interest in STEM can do to equip themselves for success

Links and resources mentioned:

Candace’s Bio

Candace Mitchell is Co-­founder and CEO of Techturized Inc., a high­-tech hair company based in Atlanta, GA. Their first product, Myavana, is a personalized hair care service that recommends products and services based on scientific analysis of consumer’s hair type and texture. She was recently named on the 2016 Forbes 30 Under 30 list in the category of Retail and E­-Commerce. She graduated from Georgia Tech in 2011 with a B.S. in Computer Science. Her technology background includes undergraduate research in IT security and human­ computer interaction. She’s a member of Delta Sigma Theta Sorority, Inc. and leverages her passion for education to inspire youth to pursue STEM fields. She’s worked for Fortune 500 companies such as Siemens and PepsiCo, yet after a year in Corporate America, she decided to follow her dreams and vision of becoming an entrepreneur.

The company has participated in the top startup accelerators in the country, DreamIt Ventures and Flashpoint @ Georgia Tech, and placed 1st in pitch competitions at SXSW Interactive, Technology Association of Georgia Business Launch, Shark Pitch Atlanta, PowerMoves NOLA, DREAM Project 2013 Conference, and landed a finalist spot at the Black Enterprise Entrepreneurs Conference and the Southland Conference sponsored by Silicon Valley publication PandoDaily. They have been featured nationally on ‘The Real’ daytime talk show, Forbes Magazine, MSNBC’s Melissa Harris ­Perry show, ESSENCE magazine, Ebony Magazine, Black Enterprise, and Business Insider.

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