How Jennefer Witter Uses Public Relations as a Business Growth Tool | 76

Jennefer Witter is the CEO/Founder of The Boreland Group Inc. (www.theborelandgroup.com), a New York City-based public relations firm that specializes in corporate and executive visibility. TheStreet.com recognized the agency as one of five black-owned businesses nationwide “making a buzz.”

Some of the questions I asked Jennefer:

Are you a native New Yorker?
Were there parts of your childhood and growing up in New York that prepared you for being the business woman you are today?
Describe the concept of public relations and explain who needs it most?
How can we begin to use PR as a business growth tool?
How do you remain hungry and focused on reaching higher heights?

Public Relations is raising the awareness of yourself, your products, and your services to your target audience using a variety of public relations tools. Those tools can be anything from media relations, writing (press releases, articles, white papers and more), positioning, and social media.

Nobody will know how great you are until you tell them … get your unfair share of attention!

Connect with Jennefer:

Website: The Boreland Group
Twitter: @JenneferTBG

Jennefer Witter's Bio

An avid advocate for diversity and women in the business, Jennefer is an in-demand speaker with presentations at The Pentagon, ICAP, The Brookings Institution, American University, the 92nd Street Y, Brown Brothers Harriman, and the PA Conference for Women. She serves on the advisory board of Women in Power, which is focused on getting senior-level women into the C-suite. Jennefer is an active member of Ellevate Network, a professional women’s organization chaired by Sallie Krawcheck, and a Diversity Fellow for M Booth, the country’s top-ranked mid-sized PR agency.

Jennefer was named one of the country’s top ten black CEOs/entrepreneurs by Madame Noire Magazine. She is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” (AMACOM). She has appeared in The Wall Street Journal, HuffPost, Fast Company, the Associated Press, Bloomberg Radio, WINS Radio and Crain’s New York Business. Her articles have appeared in Business Insider, CommPro.Biz and AMA Quarterly Journal. Jennefer is active with her alma mater Fordham University, judging a business competition and participating in finals exercises for undergraduates in the Gabelli School of Business. She received a Regents Diploma from Brooklyn Technical High School, one of the nation’s leading STEM schools.

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