Kenneth L. Johnson is a distinguished Diversity Recruiter and Executive Search professional with 20 years of experience delivering talent-acquisition solutions. In 2017. Kenneth was named to the prestigious Forbes Coaches Council. In 2016, Mr. Johnson was recognized by Black Enterprise Magazine as a BE Modern Man (only 100 people received this honor globally).
His dedication to innovative talent-acquisition strategies and quality candidates makes him a highly sought-after strategic diversity business partner and consultant. Kenneth currently serves as the Staffing Consultant Specialist for The Urban League of Philadelphia and is a Forbes Contributor. He has served on several panels and has been featured in Black Enterprise, INC., Solve Magazine, NY Daily News, Monster.com, Fast Company Magazine, Philly.com and The Philadelphia Business Journal.
Kenneth is the host and executive producer of The Career Seekers Show on WPPM 106.5 in Philadelphia, PA.
Connect with Kenneth:
- Instagram: @east_coast_executives
- LinkedIn: Kenneth Johnson
- Twitter: @kljohnsoninfo
- Think and Grow Rich by Napoleon Hill
- The Little Red Book of Sales by Jeffrey Gitomer
- Linchpin: Are You Indispensable? by Seth Godin
- Think and Grow Rich, A Black Choice by Dennis Kimbro
- The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone
A few of the questions I asked Kenneth:
- What sparked the idea & motivation to start your own company?
- How long did it take before you turned a profit in your business Kenneth?
- Who do you trust in your business to give you objective feedback?
- What does diverse mean in the context of the people you’re focused on helping find the career of their dreams?
- What’s your advice to others on a good process to follow to break through the struggle of finding that right opportunity?
- What are some good techniques or what’s the most effective way to position ourselves to win?
- So I know you’ve got a show The Career Seekers Show… What’s behind this?
Key Points from Kenneth:
- I thought, “Wouldn’t it be great to position myself where I can help people get jobs? So maybe I’ll own a staffing firm.”
- I started my business on September 3, 2001 and on September 11, 2001 planes crashed into the World Trade Centre. That minute my clients were all gone because everyone was unsure of what they were going to do from a hiring standpoint.
- I lost all that business within the first week of being in business.
- I got some great advice from a friend on ensuring continuance of my business: Look at products that consumers would buy all the time — consumer goods.
- As a diversity recruitment firm, companies come to us when they’re interested in adding diverse talent to their recruitment pipeline.
- Diverse talent for us means diverse race and gender. That’s where we focus and deliver.
- Kenneth’s advice for success: Know what you want to focus on and begin dialing in and getting more specific on the niche.
- Once you figure out your focus, start building your network strategically.
- Use informational interviews to brand yourself as up-and-coming in the space, demonstrating that you can bring value to organizations that are looking for the next great thing.
- It’s a talent race, and if you can position yourself as someone who can bring value then you can forge your own way in the landscape.
- Brand or be branded. Take control of the stories that people find about you.
- There are 3 African American CEO’s in the Fortune 500s. There are opportunities, and there is plenty room to improve.
One Action To Blaze Your Trail:
You have to write your goals down. There’s something special about writing them down, seeing them on paper, and looking at them everyday.
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