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Entrepreneurship

Messaging is so important because it just makes it clear how you add value to your industry, and a lot of people just aren’t clear about that.

Our featured trailblazer is Maya Elious.

Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority figure in their industry so they can confidently launch their signature offer.

She’s helped hundreds of students and clients get clear on their message, confidently increase their prices, have successful five-figure launches with their masterclasses, webinars, courses, and programs. Her main mission is to help women increase their impact and income with their gifts and expertise.

When she’s not helping her clients build their online empire, she can be found traveling, scrolling through IG, or watching Hulu.

My ask today is that you’d help share this episode. If you're posting to social, please tag @tbpod and use the hashtag #TrailblazersFM

KEY POINTS FROM MAYA:

  • I’m most grateful right now for my house.  I’ve been in here for maybe like two months now, and I wake up everyday, and I’m like wow! I can’t believe I’m in a house and not an apartment.  That’s crazy.  So, that’s what I’m most grateful for right now.
  • The main issue when people hire me for websites was that they didn’t know what they wanted on their website.  They just knew they wanted an online presence; they wanted to look cool online — essentially branding and positioning — which I didn’t know those terms back then, but they wanted to look good online; they wanted to make money on the internet.  But they just had no concept of really how to do it — how to market themselves, what words to put on their websites.  And so, I would help a lot of my clients figure those things out, and that’s how I got into like the messaging space and marketing.
  • Starting out a lot of it was just self-taught.  Like, I googled a lot.  I went on YouTube a lot.  That’s how I figured out how to really become a good designer, how to actually make websites, how to, you know market yourself, like what to put on social media — all of that stuff. So, I studied a lot of things just based on what I would find on the internet, and then I would find specific experts that I really liked following.  And I would just subscribe to their newsletters, and I would study like when they did their launches, or how they marketed to me and why they were sending out newsletters on certain days or how they ran their webinars — all of those things. 
  • @MayaElious shares her entrepreneurial start:  I used to follow like experts and bloggers and really just study, you know, their moves, and try to help my clients imitate that, but specifically in their field. 
  • I really loved all that self-study stuff.  I was just really hungry to learn.
  • Being able to take an idea and make it tangible with your knowledge, that’s what was exciting to me.
  • The messaging is so important because it just makes it clear how you add value to your industry, and a lot of people just aren’t clear about that. Like they put out the pretty pictures, and the perfect colours, like they think they know what branding is.  They think that branding is just looking good in the online space, but it’s really like why should people be following you?  What am I doing on your website?  I used to make the analogy that your website is pretty.  People go there because of the invitation.  Maybe the invitation is  pretty but when they go there what is there for them?  What is the substance?  Branding is really the substance of your overall brand and letting people know how you serve them, how you add value to the industry, and how they can pay you.  
  • I think now a lot of people lack confidence because of comparison.  There is so much noise in our spaces and everybody is like “my industry is saturated” because they are seeing people post consistently, and they just feel like they’re going to get lost in the sauce.
  • When I started out there really wasn’t any comparison, and I also didn’t have to do it for money.  Like I was making money, but I wasn’t dependent on my business to pay my bills. I could actually just enjoy it.  And I feel like a lot of people start off with so much pressure to stand out among competitors, and there’s so much pressure to make bills with what they’re doing.  I could simply just enjoy what I was doing.  So there was no reason for me to not be confident in what I was doing because I didn’t have these pressure-based standards against me.  I just had fun.
  • I think the biggest mistake is probably just not playing big enough and just not going for it.  Like waiting longer than necessary to just do what you should be doing.  Because any mistake or losses it’s really just lessons learned.  But you can’t even learn the lessons if you don’t do the work.  So, I would say like any of my big mistakes was just like not charging enough, not being specific enough about who I wanted to work with. And I think that’s something like starting out you’re so thirsty to just work with anybody who is willing to pay you, and then you realize when you work with people who aren’t a good fit, it reflects poorly on you, because you can’t work at your best for them.  And then it’s just a headache;  it makes entrepreneurship not fun. So, I think any biggest mistake is just not being real about what I wanted and going after that; like settling for projects, or settling for my comfort zone, or settling for clients that I really didn’t want to work with. 
  • I spend a lot of my days simply just thinking … how can I get better? Why did I decide to make this decision?  — really understanding myself.  I  feel like self-awareness is so important.
  • I don’t do a lot of things.  Like I try not to do too much at once.  I’m never in more than one program at one time.  And I don’t join programs if I don’t feel like I need them in this season.  Sometimes I feel like we join programs to like justify that we’re doing the work and investing in ourselves, but it’s like you have to know yourself well enough to know like is this the right time for me to join a program to write a book?  Is this the right time for me to join a program to launch my signature offer?  All of those things.  So, really again just knowing yourself — self-awareness.  But it’s always a good time to read for at least 30 minutes and journal for a few minutes a day and just get your brain going. 
  • You have to be confident that you can actually do this, because people can tell whether or not you’re confident; and people are not gonna buy from you, if you’re not confident. 
  • What are you really confident in?  What do you know that you do the absolute best?  This is why I think it’s so important to niche down instead of trying to do all the things.  If you can figure out that thing where you’re like “I’m the absolutely the best” at, you’re going to show up so confidently.
  • Show up confidently.  That’s the first thing.  Because if you’re confident, and you feel that you’re the best then you’re not going to play yourself on pricing, which is what a lot of people do.
  • @MayaElious on important attributes for new entrepreneurs:  Confidence, pricing and then knowing how to package your skillset.  That thing that you’re the best at, how can you deliver that to an ideal client?
  • Figure out what you’re the absolute best at, package it up, put a price point on it; don’t over think it.  Just tell people that this is what you offer; there’s gonna be somebody out there that pays you.
  • Find out more about Maya’s Impact Weekend at BuilttoImpact.com.  The 2.5 day event will focus on your messaging, focus on your marketing, and definitely going to touch on mindset. Because again that’s the best thing, and just make sure that you have the most successful year of your business yet.

 

ONE ACTION

  • Create an environment where you can be more productive.

 

THIS EPISODE WAS SPONSORED BY:

The Campaign for Black Male Achievement. Join, support and invest in this movement to help improve the life outcomes of our black men and boys.

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