Finding your path in life, staying true to yourself and leaving a lasting positive impact on the world.

Our featured guest today is Maya French.

Maya French is a Co-Founder of Koia, the protein packed, 100 percent plant-based beverage that uses natural ingredients to deliver deliciously nutritious flavors. Maya struggled with food-based allergies, such as being lactose intolerant her whole life, until she discovered the benefits of plant-based proteins when college friend and fellow Koia Co-Founder, Dustin Baker, was testing out recipes in his Chicago kitchen.
At this moment, Maya realized her calling was to create a functional product that would contribute to providing consumers with a healthier lifestyle. With only experience in journalism and fashion retail, Maya took a leap of faith into unknown territory to follow her dreams and partnered with Baker to launch Koia. 

My ask today is that you’d help share this episode. If you're posting to social, please tag @tbpod and use the hashtag #missionfuel


  • I was blessed to receive opportunities for speaking as a keynote at one of our major trade shows in our industry and also an invitation to speak at my high school, which was very heartwarming.
  • The mission of Koia is to bring plant-based nutrition to the masses
  • I had the experience of growing up in a food dessert, not having access to a lot of healthier foods, or being able to afford it.
  • Having a product that is more affordable and available in these food desserts and being able to pick them up in local stores like Walmart, Target and 7-Eleven is our overall goal
  • It’s easy to want to stick to what you know and try to ride the wave when you’re faced with a challenge, but you need to be smart and look ahead to the future.
  • Know when to take a risk and quickly pivot into new, unknown territory.
  • @drinkkoia advises new entrepreneurs:  Bootstrap as much as possible, and start raising funds when you’re ready to scale.
  • Tap into your resources and relationships to get things done in areas that are not your personal strengths.
  • It’s good to have people on your team who are strong in the areas of your weaknesses.
  • Believe in your product/service and make sure that it’s solving an issue.
  • Don’t be afraid to take logical risks.



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