Here are 3  takeaways from today's conversation with Tammeca Rochester of Harlem Cycle:
1. No matter your college degree, you can create the life you want. 
2. No career is absolute. At any point you can pivot and change direction 
3. To open a business you don't need to be the expert but you need to surround yourself with those that are

Our featured guest today is Tammeca Rochester.

Tammeca Rochester is owner and founder of Harlem Cycle, Harlem's 1st and only indoor cycling studio. She has three academic degrees (Mathematics- Spelman College, Mechanical Engineering- The Georgia Institute of Technology and an MBA from the Stern Business School, New York University), multiple professional certifications, and several awards and honors. In 2016, she decided to turn her passion for fitness and open Harlem's 1st and only indoor cycling studio.

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  • I’m very grateful for my clients who keep coming back and rooting for the business and are willing to extend themselves without being asked.
  • I wanted to get back to the happy place of my childhood, and for me it was always about riding my bike.
  • I wanted to create the same downtown experience uptown with the uptown feel, music and culture.
  • As a new entrepreneur, you have no idea that it will, but everything comes at you in the first year.  
  • I wish I had the courage to make the leap, but I was pushed.
  • Talking about the decisive moment:  “The signs were on the wall for me, but when you realize that you are physically unable to keep up with that schedule, you need to make the leap.”
  • Since I made the leap, we’ve grown exponentially.  I was holding the business back living in two worlds, trying to hold on to my 9-5.”
  • Telling us the secret to the success of Harlem Cycle.  “I’ve always been someone who’s open for input, knowing that I wasn’t the expert.”
  • Lessons of an entrepreneur:  Always look at your numbers and have a little financial cushion for the bad days.
  • Lessons of an entrepreneur:  #1. Negative numbers are real numbers, and they have to come from somewhere.
  • Lessons of an entrepreneur:  #2. Pulling from my current 9 – 5 helped make payroll and keep us afloat the first year.
  • Lessons of an entrepreneur:  #3. Hire slowly.  Fire quickly.
  • Talking about the retention of her high-quality team:  “I couldn’t find the quality of trainer that I wanted, so I created a training program to cultivate the quality that I needed.”
  • Lessons of an entrepreneur:  #4. Remember that you are not the smartest person in the room, and I have had to learn that several times.  Listen to your team.
  • The Harlem Renaissance started in New York and it spread around the world, and so will Harlem Cycle.
  • There’s a manual for everything.  I want this brand to stay the same no matter where I go.
  • We’re making sure we stay true to the brand by putting a couple processes in place, to make sure we always stay the same — the product and experience.
  • Working out is just 50% of the model.  For us the other 50% is all customer service and creating a complete experience from the moment you step in the doors to the moment you get back on that sidewalk.  For us it’s all about the experience. 



  • Sit down and do a SWOT analysis of yourself.  I think the best thing to blaze your trail is to understand who your are as a person, where your weaknesses and strengths are, and then work from there.


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