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Money Mindset Shifts with Ash Cash | 208

Money Mindset Shifts with Ash Cash | 208

Why is our mindset towards money so important?

When should we start a business?

When do you begin paying yourself as a business owner?

This episode was recorded in November of 2019 with our featured guest, Ash Cash Exantus. It was intended to be a part of our January 2020 wealth series which didn’t happen when we paused the podcast back in January. But we couldn't wait to share this episode with Ash, because it’s still (if not even more) important that we take care of our mindset towards our money. No matter where you’re from what your background is or your current circumstance, you can have and do anything you want if you believe that you can and get your mind right.

Ash Exantus aka Ash Cash is a 15-year banking executive, personal finance expert, motivational speaker, and the author of eight books, including 3 bestsellers. He is the founder of MindRight Money Management. Above all his credentials, accolades, and titles, Ash is simply known for helping people maximize their full potentials.

My ask today is that you’d help share this episode. If you're posting to social, please tag us @stephenahart @tbpod and use the hashtag #TrailblazersFM and #MissionFuel

 

ASH RECOMMENDS TAKING THIS ACTION

Be authentically you! Don't get consumed with how many people are doing what you want to do. Don't get concerned with how saturated the marketplace is.

The one thing no one on the planet earth can do better than you is to be you.

 

THIS EPISODE WAS SPONSORED BY:

Today’s episode of the Trailblazers.FM podcast is brought to you by Brand You Academy.

Brand You Academy

In a COVID influenced world, we are working online, shopping online and going to school online.  And yet, many of you are still invisible online when someone Googles you, meaning you’ve got little to no digital presence. No matter how great you are, you aren’t standing out if no one can find you online. It's never been more important that while you focus on building your business or developing your career, that you also prioritize building your personal brand.

If you aren’t sure where to start that process or what exactly you need to do –  consider investing in Brand You Academy. It’s an online self-paced course that gives you the know how, resources and a host of tools you'll need to begin to build an amazing personal brand that gets you noticed, booked and paid. To learn more visit brandyouacademy.co and use the coupon code BLAZERNATION at checkout to get a $200 discount.

DID YOU ENJOY THIS PODCAST?

If you're listening on Apple Podcasts, help us reach more trailblazers like you by leaving us a 5 star review! Ratings, reviews and subscribes are extremely helpful to expanding our reach within the Apple community.

 

Black Entrepreneurs Matter with Stephen A. Hart | 207

Black Entrepreneurs Matter with Stephen A. Hart | 207

We've decided to optimize the messaging for Trailblazers.FM to become a podcast focused on exploring successful Black entrepreneurs. We will still feature the legendary creators, best-selling authors, and passionate leaders you have always enjoyed, but we are now able to truly double down and deliver even more targeted content for our self-driven entrepreneur community, so that whether you’re running a brick and mortar or you’re operating a side-hustle, you’ll have top tier Black representation and digital mentors on the Trailblazers.FM platform,  who have done something similar to what you’re working to create and/or that you’re doing now.

 

In the summer months of 2020 when I decided it was time to begin preparing to resume the podcast, I knew that while there were now staples to our offering and platform, I also knew that we would need to reboot the platform in a way that would raise the bar and improve not only the content, but the experience for our Blazer Nation community.
 
In today's episode, I wanted to share some of the decisions I've made to improve and grow our platform and share why I did this, in hopes it will not only help to provide clarity but inspiration as you work to do the same at some future point. 
 
I wanted to first set the stage with some observations I’ve made over the past 5 years, where I’ve seen, and learned about a large number of successful Black entrepreneurs and business owners in different industries who are mostly unknown to the masses. It’s not that Black success is limited, but instead the main stream media tends to create and promote its own version of America, with a very limited representation and positive association of Black people … mostly they’ll focus on Black professionals in sports and music. 
 
By limiting this range of positive Black representation and association, it excluded a very needed group of everyday Black business owners and entrepreneurs.
 

Why is this a problem? 

Black business owners and entrepreneurs are on the rise. Black women entrepreneurs are one of the fastest growing segments of new entrepreneurs entering the market, but we lack the representation and awareness as being capable for these roles. 
 
Without adequate understanding and support, our Black founders are struggling to:
  • Access funding
  • Get adequate mentorship
  • Start from the same footing as our white counterparts who have more wealth
  • Scale our businesses and stand out in a digital world
When I first launched Trailblazers.FM back in 2016, my focus was to give a voice to Black professionals in business, including entrepreneurs, creatives, corporate leaders and career employees.  And while I’ve definitely seen these groups as segments of our listening audience, the truth is, that 90% of our featured guests in the past have been entrepreneurs and business owners.
 

Updating our Messaging

As a brand strategist who is constantly telling others to focus on the messaging of their brand, I had to do a bit of soul searching to ensure that the messaging of the podcast and our platform was in alignment with the content we are aiming to deliver.
 
For that reason, I’m not so much making a shift in our content, because it’s what we’d always been focused on. But our messaging will make a shift to align with our content. Going forward, I’m retuning the messaging for Trailblazers.FM as a podcast focused on exploring successful Black entrepreneurs. We will still feature the legendary creators, best-selling authors, and passionate leaders you have always enjoyed, but we are now able to truly double down and deliver even more targeted content for our self-driven entrepreneur community, so that whether you’re running a brick and mortar or you’re operating a side-hustle, you’ll have top tier Black representation and digital mentors on the Trailblazers.FM platform,  who have done something similar to what you’re working to create and/or that you’re doing now. 
 
I’ll double down on going deeper in these conversations to extract more of the meat and potatoes that will help you to succeed. And here’s a request – if we aren’t already connected, I want you to shoot me a DM or tweet or an email (stephen@tbpod.com) and tell me what you want more of in the content of this show.  
 

Expanding to Include Video

Now one of the things we’ve all noticed is the rise of video. 
 
And of course, it’s not that video wasn’t always there. But our using video has become even more common in the simplest of day to day activities, whether it’s Zoom video calls for work or school, or watching more IG Live streams or Facebook Watch videos on LinkedIn Lives. 
 
And so while I’d always had a desire to expand our delivery of content to include video, I think there’s no better time than the present, and so you’ll notice that we’ll begin publishing the full length videos of our interviews, and also several shorter highlights from interesting parts of these podcast conversations. It’s our hope that those who aren’t podcast consumers, or those who maybe don’t like the longer form content, will prefer to digest our videos and highlights of those conversations. 
 
Ultimately, my goal is to reach more people who need to see the positive representation of Black success. I truly believe that by flooding more examples of positive Black stories, we will begin to shift the conscious and unconscious biases of others toward Black people. 
 
I know and have joined in the Black Lives Matter protests this year, and I believe in their impact, but I also believe this is another method to educate and bring awareness to the masses and expand the limited media narratives. 
 
 

Updating our Brand Identity

So there’s one last thing I wanted to talk about and that’s the obvious changes you might have seen to our podcast cover and branding across our website and social media. 
 
So a part of my dad’s legacy is his love and talent as a creative entrepreneur … he has always had a love for theatre, food, and art. These elements run through my DNA in many ways, and I wanted to showcase more of that as I continued to build out and enhance elements of the Trailblazers.FM brand. 
 
I found myself down a Pinterest rabbit hole for a couple months, looking for ideas of art that was a nod to my roots in Jamaica, but still very much me today. 
 
That search lead me to a group of artists who took part in the International Reggae Poster Contest, and to one of the co-founders Maria P aka ItsJustMe.net who is a visual designer in Greece. Her past work and projects included several personalities from Jamaica, including poets, musicians, actors and others. Maria and I worked on recreating a headshot of mine and I’m absolutely happy about the outcome that you now see on our new podcast cover and branding. As a brand strategist, I’m constantly telling my students and clients to work to stand out with your brand, by creating content that is authentic and relatable. 
 
I doubt there’s ever going to be another podcast cover quite like this, and even if there is, I blazed the trail with it. It’s 100% authentic to me, and I know some will not like it, but I absolutely love it. 
 
Listen, my mission moving forward is to create a first class media platform that highlights Black success in business and entrepreneurship.  While I envision having many other brands under our network, Trailblazers.FM is an extension of me. And so I’m owning that! 
 
If you’re a content creator, especially if you’re a Black content creator, I’m going to encourage you to own your brand. We are in need of Black media, but doesn’t mean you’ve got to conform to what has been.
 
In the words of one of the founding heroes of this platform, my brother Shawn Dove, constantly reminds us that: 
 
There is no cavalry coming to save the day. We are the iconic leaders we've been waiting for, the curators of the change we are seeking to see!

CONNECT WITH STEPHEN

 

ONE ACTION

I’m calling on you and challenging you to fight the urge to conform. Search for those unique attributes that make you YOU. Begin to curate and  infuse more of you into your business and your way of serving your audience. Be authentic in how you show up and the way in which you serve. 

 

THIS EPISODE WAS SPONSORED BY:

Today’s episode of the Trailblazers.FM podcast is brought to you by Brand You Academy.

Brand You Academy

In a COVID influenced world, we are working online, shopping online and going to school online.  And yet, many of you are still invisible online when someone Googles you, meaning you’ve got little to no digital presence. No matter how great you are, you aren’t standing out if no one can find you online. It's never been more important that while you focus on building your business or developing your career, that you also prioritize building your personal brand.

If you aren’t sure where to start that process or what exactly you need to do –  consider investing in Brand You Academy. It’s an online self-paced course that gives you the know how, resources and a host of tools you'll need to begin to build an amazing personal brand that gets you noticed, booked and paid. To learn more visit brandyouacademy.co and use the coupon code BLAZERNATION at checkout to get a $200 discount.

DID YOU ENJOY THIS PODCAST?

If you're listening on Apple Podcasts, help us reach more trailblazers like you by leaving us a 5 star review! Ratings, reviews and subscribes are extremely helpful to expanding our reach within the Apple community.

 

Stephen A. Hart: 5 Takeaways for Building a Dynamic Podcast and Personal Brand | 199

Stephen A. Hart: 5 Takeaways for Building a Dynamic Podcast and Personal Brand | 199

Many of you might be online, but your website or social media profile doesn't have the right visual and verbal identity. You aren't clarifying  your purpose and mission, and no one can really make sense of who you are, who you’re serving and what you’re serving. In today's episode, we discuss the 5 elements that helped me lay the right foundation for my podcast and personal brand to overcome some of these obstacles.

This week's featured trailblazer is yours truly, Stephen A. Hart.

So more about me: Stephen A. Hart is the founder of Isles Media, LLC, and a Brand Alignment Strategist who guides busy heart-centered entrepreneurs and leaders through a clear and proven process to build, market and grow their amazing personal brand.  Trailblazers.FM is the #1 interview style podcast that explores stories of today’s successful black professionals. The podcast has featured more than 150 black professionals and has been heard by more than 250,000 from 140 countries around the world.

I am a proud graduate of the University of South Florida, Tampa. I reside in Maryland, married to my wife Kristin of 10 years and consider myself the #bestdadever to my daughter Layla and son Nigel.

My ask today is that you’d help share this episode. If you're posting to social, please tag @tbpod and use the hashtag #TrailblazersFM

KEY POINTS FROM STEPHEN:

  • In this season of thanksgiving I’m extremely thankful for my wife, our children and all our family and friends, which includes all of you. I’m also especially grateful for good health and the happiness in our home. 
  • This year hasn’t always been smooth. We’ve certainly had our share of challenges throughout the year, but I’m feeling blessed as we near the end of this year and decade. I’m alive and healthy, and I’m ready to step into yet another opportunity to make this next chapter better than this one. 
  • You don’t need to be sick to start getting better!  I don’t know about you, but while things are for the most part good right now, I want to get better as a marketer, as a brand strategist, as an entrepreneur, as a podcaster, as a husband and a father and a brother and a son. That’s what personal development is about. You and I need to find ways to keep growing.
  • Are you considering starting a podcast?  #1 Start with your WHO, follow with your WHAT. … WHO you serve will absolutely impact WHAT you serve.
  • This is my first takeaway for a reason, because I’ve seen too few podcasters, and even entrepreneurs, creators, and leaders lead with WHO they’re serving.  Instead most people tend to  think of WHAT they think the world needs, and often those that lead with WHAT just think their podcast or product will serve everybody.. and what happens then is that the content or product is too broad in focus and so no one feels connected, and they don’t feel served by the content of your podcast. [06:44 – 07:37]
  • #2 Get crystal clear on the problem your WHO really needs a solution for … what’s keeping them up at night … challenging them most to their core … and what they value. 
  • And now armed with this intelligence, I’m out here in these streets trying to find the right types of people to interview, that can help provide the kind of knowledge, resources and tools that’s going to help you overcome those problems of yours.  So just remember that it’s your job and mine to put our listeners and our customers in a position to WIN.  [09:48 – 10:19]
  • #3 Continually develop a really great visual / verbal identity.  You want to really begin to develop a professional brand message that is easy to digest, because if you confuse you’ll lose.
  • #4 Consistency is King!  … when you launch your podcast, unless you had a prior community, you’re likely going to be met with a similar feeling — not knowing if anyone is listening. You’re going to have to have thick skin if you’re to break through the majority of people who quit before getting 10 episodes in.
  • #5 Know Your WHY!  If you’re not PASSIONATE about what you’re doing and you don’t have clarity on WHY you’re going to do this work, over the long term (I’m talking the next 3-5 years at the very least), I’m sorry to tell you that you’re likely to quit THE moment things get tough, and believe me they gonna get tough at some point.
  • Someone is Googling you right now, and the results they’ll find for you will leave them more or less inclined to do business with you, to partner with you or to hire you.
  • When I read up about many of you online, I’m not seeing a website or social media profile that’s got the right visual / verbal identities. I’m not seeing clarity of your purpose and mission, and I can’t really make sense of who you are, who you’re serving and what you’re serving.  And that’s not a good thing. No matter what you do, this is now almost 2020 and you’ve got to establish your digital footprint.
  • I created my first signature course  Brand You Academy  for busy, heart-centered leaders and entrepreneurs, who are needing to create an amazing personal brand and digital footprint, but maybe don’t have the $3,000 – 5,000 to pay a brand strategist or an agency to do it for them and wait 3+ months to design and build this all out. … with Trailblazers.FM, I learned about my audience, and their pain points, and it’s what led to my creating Brand You Academy.  I’ve been working on the course over the past 2 years, and I’m really blessed to have the feeling knowing I’m able to help busy entrepreneurs and leaders build their amazing  personal brand. 
  • For the 4 days from this Black Friday through next week’s Cyber Monday, we’ll be offering an amazing special offer for those interested in Brand You Academy. For those 4 days only, we’ll be offering a one time only 50% discount off the already low offer price.  You’ll need to hop over to my site at stephenahart.com/academy and use the coupon code TBPod50 to access the course for this one pay offer.  So it’s about this point where I know some of you might be allowing imposter syndrome to creep in.
  • Some of you will try to make an excuse and allow your age to cause doubts of you being able to build a personal brand that stands out from the crowd, but let me remind you that the loss of what you could have become is greater than any other loss you’ll experience in life.
  • The loss of what you could have become is greater than any other loss you’ll experience in life.
  • … don’t allow your past hurts and failures to derail you taking action on your future potential. Remember, when life knocks you down, try to land on your back, because if you can look up, you can get up. 

 

ONE ACTION

  • A lot of times we can psyche ourselves out by trying to wait for the perfect opportunity to pursue an idea. It's never going to be a perfect time to do it. So, you just have to get out and do it.

 

THIS EPISODE WAS SPONSORED BY:

The Campaign for Black Male Achievement. Join, support and invest in this movement to help improve the life outcomes of our black men and boys.

DID YOU ENJOY THIS PODCAST?

If you're listening on Apple Podcasts, help us reach more trailblazers like you by leaving us a 5 star review! Ratings, reviews and subscribes are extremely helpful to expanding our reach within the Apple community.

 

Maya Elious: Monetize Your Message | 197

Maya Elious: Monetize Your Message | 197

Messaging is so important because it just makes it clear how you add value to your industry, and a lot of people just aren’t clear about that.

Our featured trailblazer is Maya Elious.

Maya Elious is a personal branding strategist that teaches experts how to position themselves as the go-to authority figure in their industry so they can confidently launch their signature offer.

She’s helped hundreds of students and clients get clear on their message, confidently increase their prices, have successful five-figure launches with their masterclasses, webinars, courses, and programs. Her main mission is to help women increase their impact and income with their gifts and expertise.

When she’s not helping her clients build their online empire, she can be found traveling, scrolling through IG, or watching Hulu.

My ask today is that you’d help share this episode. If you're posting to social, please tag @tbpod and use the hashtag #TrailblazersFM

KEY POINTS FROM MAYA:

  • I’m most grateful right now for my house.  I’ve been in here for maybe like two months now, and I wake up everyday, and I’m like wow! I can’t believe I’m in a house and not an apartment.  That’s crazy.  So, that’s what I’m most grateful for right now.
  • The main issue when people hire me for websites was that they didn’t know what they wanted on their website.  They just knew they wanted an online presence; they wanted to look cool online — essentially branding and positioning — which I didn’t know those terms back then, but they wanted to look good online; they wanted to make money on the internet.  But they just had no concept of really how to do it — how to market themselves, what words to put on their websites.  And so, I would help a lot of my clients figure those things out, and that’s how I got into like the messaging space and marketing.
  • Starting out a lot of it was just self-taught.  Like, I googled a lot.  I went on YouTube a lot.  That’s how I figured out how to really become a good designer, how to actually make websites, how to, you know market yourself, like what to put on social media — all of that stuff. So, I studied a lot of things just based on what I would find on the internet, and then I would find specific experts that I really liked following.  And I would just subscribe to their newsletters, and I would study like when they did their launches, or how they marketed to me and why they were sending out newsletters on certain days or how they ran their webinars — all of those things. 
  • @MayaElious shares her entrepreneurial start:  I used to follow like experts and bloggers and really just study, you know, their moves, and try to help my clients imitate that, but specifically in their field. 
  • I really loved all that self-study stuff.  I was just really hungry to learn.
  • Being able to take an idea and make it tangible with your knowledge, that’s what was exciting to me.
  • The messaging is so important because it just makes it clear how you add value to your industry, and a lot of people just aren’t clear about that. Like they put out the pretty pictures, and the perfect colours, like they think they know what branding is.  They think that branding is just looking good in the online space, but it’s really like why should people be following you?  What am I doing on your website?  I used to make the analogy that your website is pretty.  People go there because of the invitation.  Maybe the invitation is  pretty but when they go there what is there for them?  What is the substance?  Branding is really the substance of your overall brand and letting people know how you serve them, how you add value to the industry, and how they can pay you.  
  • I think now a lot of people lack confidence because of comparison.  There is so much noise in our spaces and everybody is like “my industry is saturated” because they are seeing people post consistently, and they just feel like they’re going to get lost in the sauce.
  • When I started out there really wasn’t any comparison, and I also didn’t have to do it for money.  Like I was making money, but I wasn’t dependent on my business to pay my bills. I could actually just enjoy it.  And I feel like a lot of people start off with so much pressure to stand out among competitors, and there’s so much pressure to make bills with what they’re doing.  I could simply just enjoy what I was doing.  So there was no reason for me to not be confident in what I was doing because I didn’t have these pressure-based standards against me.  I just had fun.
  • I think the biggest mistake is probably just not playing big enough and just not going for it.  Like waiting longer than necessary to just do what you should be doing.  Because any mistake or losses it’s really just lessons learned.  But you can’t even learn the lessons if you don’t do the work.  So, I would say like any of my big mistakes was just like not charging enough, not being specific enough about who I wanted to work with. And I think that’s something like starting out you’re so thirsty to just work with anybody who is willing to pay you, and then you realize when you work with people who aren’t a good fit, it reflects poorly on you, because you can’t work at your best for them.  And then it’s just a headache;  it makes entrepreneurship not fun. So, I think any biggest mistake is just not being real about what I wanted and going after that; like settling for projects, or settling for my comfort zone, or settling for clients that I really didn’t want to work with. 
  • I spend a lot of my days simply just thinking … how can I get better? Why did I decide to make this decision?  — really understanding myself.  I  feel like self-awareness is so important.
  • I don’t do a lot of things.  Like I try not to do too much at once.  I’m never in more than one program at one time.  And I don’t join programs if I don’t feel like I need them in this season.  Sometimes I feel like we join programs to like justify that we’re doing the work and investing in ourselves, but it’s like you have to know yourself well enough to know like is this the right time for me to join a program to write a book?  Is this the right time for me to join a program to launch my signature offer?  All of those things.  So, really again just knowing yourself — self-awareness.  But it’s always a good time to read for at least 30 minutes and journal for a few minutes a day and just get your brain going. 
  • You have to be confident that you can actually do this, because people can tell whether or not you’re confident; and people are not gonna buy from you, if you’re not confident. 
  • What are you really confident in?  What do you know that you do the absolute best?  This is why I think it’s so important to niche down instead of trying to do all the things.  If you can figure out that thing where you’re like “I’m the absolutely the best” at, you’re going to show up so confidently.
  • Show up confidently.  That’s the first thing.  Because if you’re confident, and you feel that you’re the best then you’re not going to play yourself on pricing, which is what a lot of people do.
  • @MayaElious on important attributes for new entrepreneurs:  Confidence, pricing and then knowing how to package your skillset.  That thing that you’re the best at, how can you deliver that to an ideal client?
  • Figure out what you’re the absolute best at, package it up, put a price point on it; don’t over think it.  Just tell people that this is what you offer; there’s gonna be somebody out there that pays you.
  • Find out more about Maya’s Impact Weekend at BuilttoImpact.com.  The 2.5 day event will focus on your messaging, focus on your marketing, and definitely going to touch on mindset. Because again that’s the best thing, and just make sure that you have the most successful year of your business yet.

 

ONE ACTION

  • Create an environment where you can be more productive.

 

THIS EPISODE WAS SPONSORED BY:

The Campaign for Black Male Achievement. Join, support and invest in this movement to help improve the life outcomes of our black men and boys.

DID YOU ENJOY THIS PODCAST?

If you're listening on Apple Podcasts, help us reach more trailblazers like you by leaving us a 5 star review! Ratings, reviews and subscribes are extremely helpful to expanding our reach within the Apple community.

 

Raymond McKenzie: The Journey of an Entrepreneur Never Stops | 195

Raymond McKenzie: The Journey of an Entrepreneur Never Stops | 195

As an entrepreneur and business owner, there is never enough learning that can be done.

Our featured guest is Raymond McKenzie.

Ray McKenzie, founder of Red Beach Advisors, an executive business and product strategy, operations, and process consultant with more than 20 years of experience with public, private, and start-up tech companies specializing in growth and scaling strategies. 

Ray has held various senior executive positions with companies such as Verisign, Neustar, State Farm Insurance, TeleSign, UltraDNS and has served in an advisory role for several start-up companies in Silicon Valley, Los Angeles, and Washington, DC. Ray McKenzie completed his studies in Management Information Systems from San Diego State University in 2001 and is a certified AWS Cloud Practitioner (CLF). Mr. McKenzie is also a certified Lean Six Sigma sensei (CLSSS) practitioner from Villanova University, is a Certified ScrumMaster (CSM) from Scrum Alliance. Mr. McKenzie currently sits on the board of directors for non-profit organizations such as My Friend’s House, Inc. based in Los Angeles, CA and Students With Aspiring Goals based in Merced, CA and regularly speaks to groups of children and youth regarding entrepreneurship, leadership, and achievement. Ray is also a member of Kappa Alpha Psi Fraternity. 

My ask today is that you’d help share this episode. If you're posting to social, please tag @tbpod and use the hashtag #TrailblazersFM

KEY POINTS FROM RAY:

  • I’m grateful for my family. I have my wife who has been extremely supportive of me and my career since I started, and then, obviously, my four kids.  
  • I travel quite a bit for my customers but I also make it home all the time for a lot of things, but there’s an understanding there.  That understanding and support means the most.
  • Ray McKenzie on forging a lane for himself:  “I can make a decision to continue to allow companies or the development of software to guide my career or I can take it into my own hands and start to use some of my skills in terms of talking and interacting with people, clients and customers.”
  • I started to utilize my ability to talk, my ability to interact, and my ability to work with clients and develop good relationships. I made that change, and that’s where my career started to take off for the most part.
  • Ray tells us the result of his pivot to entrepreneurship:  “I was able to work on projects I like to work on; I had a chance to work with people I wanted to work with; I had a chance to dictate my rates in terms of what I wanted to charge for my fee; and then I was also able to control the quality of life that I had.”
  • To build a business and to start a business and make sure it’s successful, it does take a lot of time.
  • To build a business, it’s time intensive; you have to be focused; you have to be dedicated; and you have to not quit. You have to persevere.
  • Relationships take about 12 to 18 months to really foster on a business and professional level.
  • It takes time, effort and showing the delivery to be able to get those contracts.
  • Everything that drove you to want to start your business, or want to be an entrepreneur, or what you wanted to gain, should keep you motivated.
  • Ray McKenzie on being an entrepreneur:  “Quality of life and the power of choice is driving me in the work I’m doing today; the ability to say yes or no to what you want to do in your life.”
  • The ability to turn something from good to great has been the ability to develop not only that professional connection with people, but that personal connection with people.
  • Whatever that internal driver is for them (your clients), or what’s important to them, understand that, be able to relate to it, and build a relationship off of that.
  • In the consulting world it’s all about delivery.  Your brand is based around delivery, and it’s based around trust.
  • You have to bring in great people; you have to understand what their motivations are in their careers, where they want to go, where they want to develop, and try to give them a clear path in terms of how to do that.  And then, if you provide them with projects that help them continuously grow, continuously expand kind of their knowledge.  And then, kind of teach them the business, to a certain extent.  That always gives them motivation to be able to stay onboard and deliver and deliver and deliver. People are paramount to the success of any company that you see.  That’s just how it works. If you have great people, you provide a great culture for them, and then you’ll see that they’ll continuously grow, your company will continuously grow, everybody will be motivated and everybody will be looking and moving in the right direction. [22:14 – 22:59] 
  • It’s important to make people feel wanted.  It’s important to make sure they’re compensated correctly.  It’s important to make sure that they feel like a valued part of any team; and it’s important to understand what’s important to them. [23:01 – 23:18] 
  • We have to have good personal relationships all around, not just with clients or customers who cut the biggest cheques, but all of your clients and customers and especially all of your employees and/or consultants that you work with.
  • If you’re not healthy, you’re not good to anybody else.
  • The values of business are that you’ve got to develop something that people want and need. Don’t build something that you want, because you may be the only person that wants it.  Build something that people want to buy.
  • Be as detailed as you can be. Persevere and work through your struggles, and don’t quit.
  • Work ethic is important and showing up and delivering is important.
  • You can’t teach people how to show up on time.  You either get it or you don’t.
  • You can’t teach people how to work hard.  You either have it or you don’t.
  • Everything you need to know is in a book.

 

ONE ACTION

  • Try to call five different people who own businesses and/or CEO’s this week, and not necessarily ask them for business, just ask them how they’re doing.

THIS EPISODE WAS SPONSORED BY:

The Campaign for Black Male Achievement. Join, support and invest in this movement to help improve the life outcomes of our black men and boys.

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